iPand vs Ahrefs Brand Radar
A large-scale prompt index versus daily tracking of your own questions: what each one measures, with source pages.
The short answer
Ahrefs Brand Radar measures a brand’s visibility across an index of 492 million prompts, refreshed once a month for AI assistants, while iPand measures every day the prompts you choose. Brand Radar suits teams that already have an Ahrefs subscription and want a broad market view across millions of questions. iPand suits a brand that wants to track its own questions every day, with an assistant that writes its content and unlimited collaborators, from €89 excl. VAT/month.
Point-by-point comparison
| Criterion | iPand | Ahrefs Brand Radar |
|---|---|---|
| Entry price, monthly and annual | Standard: €89 excl. VAT/month; €75 excl. VAT/month billed annually [4] | Brand Radar: $199/month per platform, $699/month for all; Ahrefs subscription: from $129/month [1] [2] |
| Included prompts and measurement frequency | 50 to 350 prompts depending on the plan; daily collection [4] | Index of 492 million prompts; AI assistants refreshed once a month, AI Overviews every few days; 2,500 custom prompt checks a month with all platforms [1] [3] |
| Included AI engines | 3 to 6 engines depending on the plan, from ChatGPT, Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, and Google AI Mode; up to 9 on Custom, with Claude, Mistral, and Grok [4] | Index: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot; custom prompts: the same, plus Claude [3] |
| Countries and languages | One market on Standard, several from Premium; app in 8 languages | — |
| Trial or free plan | 7-day trial; free visibility test [4] | No free trial [2] |
| Users | Unlimited collaborators, on every plan | 1 user included; extra users from $40/month (Lite) [2] |
| AI assistant | Pandi, the GEO assistant: 100 to 1,500 questions and 5 to 100 written pieces a month [6] | — |
| Technical page audit | Technical analysis: 24 criteria, 10 to 120 pages depending on the plan [4] [7] | Bot Analytics, in beta [3] |
| API and MCP | MCP included, 500 to 5,000 requests a month depending on the plan; no public API [4] | API and MCP in the Ahrefs Lite, Standard and Advanced subscriptions [2] |
| Data hosting | Data hosted and processed in Europe. [5] | — |
—: not published by the vendor, or not recorded, on the check date.
Prices as each vendor publishes them, in its own currency, with no conversion and no tax added. iPand’s prices are excl. VAT.
Plans side by side
| Tier | iPand | Ahrefs Brand Radar |
|---|---|---|
| Entry | Standard: €89 excl. VAT/month, 50 prompts, 3 engines of your choice from 6 [4] | Brand Radar, one platform: $199/month [1] [2] |
| Mid-range | Premium: €249 excl. VAT/month, 100 prompts, 4 engines of your choice from 6 [4] | Custom prompt add-ons: $50, $100 or $250/month [2] |
| Top tier | Ultimate: €499 excl. VAT/month, 350 prompts, all 6 engines; Custom on quote, up to 9 engines [4] | All platforms: $699/month, 2,500 custom prompt checks [1] |
Where Ahrefs Brand Radar is stronger
Where iPand is different
- iPand measures your own prompts every day, on the engines you choose.
- Pandi, the GEO assistant, answers your questions and writes your content: 5 pieces a month from Standard. [6]
- A technical analysis of your pages on 24 criteria. [7]
- Unlimited collaborators, a 7-day trial and data hosted in Europe. [4] [5]
Choose Ahrefs Brand Radar if…
- you already have an Ahrefs subscription;
- you want a market view across millions of questions rather than your own;
- you follow AI Overviews closely;
- you want the API and MCP of the Ahrefs suite.
Choose iPand if…
- you want to track every day the questions your customers ask;
- you want an assistant that writes your content;
- you want to try before you pay;
- your whole team needs access, with no per-user licence.
Frequently asked questions
How much does Ahrefs Brand Radar cost?
Ahrefs shows $199 a month per tracked platform, and $699 a month for all platforms. iPand’s Standard plan costs €89 excl. VAT/month.
How often is the data updated?
According to Ahrefs, AI assistants are refreshed once a month and AI Overviews every few days. iPand collects your prompts every day.
Can I try Brand Radar?
Ahrefs does not offer a free trial. iPand offers a 7-day trial and a free visibility test.
Do Brand Radar and iPand measure the same thing?
Not quite: Brand Radar measures your visibility across a very large index of questions, while iPand measures every day the questions you choose to track. The two approaches complement each other.
Sources and method
- help.ahrefs.com/
en/ , read on October 19, 2026, page dated September 3, 2026articles/ 11064852-what-is-brand-radar-and-how-to-use-it - ahrefs.com/
pricing , read on October 19, 2026 - ahrefs.com/
brand-radar , read on October 19, 2026 - iPand: price list published on the Pricing page, the single source of the plans on the site and in the app. ipand.io/pricing
- iPand: data hosting in the European Union, Privacy Policy, section 7. ipand.io/privacy
- iPand: Pandi, the GEO assistant, and its quotas by plan, on the feature page. ipand.io/features/geo-assistant
- iPand: technical analysis and its criteria, on the feature page. ipand.io/features/technical-analysis
The pages above were read on the day shown. Each value in the table points to the page that carries it; when two pages from the same vendor contradict each other, both are cited.
Prices are the ones the vendor shows, in its own currency; they are never converted. A value missing from its pages stays out of the table. iPand’s figures come from its price list.
Comparison written by the publisher of iPand. Spotted an error? Write to contact@ipand.io and we will correct it.
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