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Understand

Know how AI engines talk about you

The sentiment attached to your name, the themes that keep coming up, and the exact excerpts behind them.

app.ipand.io/perception · fictional example
Excerpt from the Perception screen · fictional example
What you see

Your brand’s sentiment

A score and its breakdown, calculated on the passages about you, not on the whole answer.

  • Sentiment score over the period
  • Negative, neutral and positive breakdown
  • Change from one period to the next
What you understand

The words that define you, and the ones that are missing

The terms AI engines associate with your brand, grouped by family — place, product, service, quality, audience, status — with your share of each. And, separately, the ones you should own but that never appear.

  • Share of ownership, term by term
  • Status: yours, shared, your competitors’
  • Expected terms never associated with you, with task creation
What you do

Excerpts you can filter by tone

Each term and each theme links to the exact sentences, so you can check before you act.

  • Excerpts filtered by tone
  • Filter on a term, with its engines and sources
  • Link back to the original prompt

For a local business

See whether “friendly welcome” or “limited choice” comes up in the answers, and in which ones.

Pandi on this screen

Pandi, your GEO assistant

The “limited choice” theme comes up in 4 answers over 30 days, always in comparison with Tablewright Games.

Based on: 50 prompts · last 30 days

Frequently asked questions

What does the measured sentiment cover?

The passages of the answers that mention your brand, not the whole answer.

Can I dispute an excerpt?

Excerpts are quotations from the collected answers. If you spot an attribution error, you can flag it from the screen.

Is this sentiment comparable to that of customer reviews?

No. It reflects how AI engines word their answers, and those answers partly rely on your reviews.

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