iPand vs Semrush
An SEO suite that adds AI visibility versus a dedicated GEO tool: what each one includes, with source pages.
The short answer
Semrush sells AI visibility as a module of its SEO suite, the AI Visibility Toolkit at $99 a month per domain for 25 prompts, while iPand is a dedicated GEO tool, from €89 excl. VAT/month for 50 prompts. Semrush suits teams that already run their SEO in Semrush and want AI visibility in the same place. iPand suits a brand that wants a tool focused on AI answers, with an assistant that writes its content, unlimited collaborators and data hosted in Europe.
Point-by-point comparison
| Criterion | iPand | Semrush |
|---|---|---|
| Entry price, monthly and annual | Standard: €89 excl. VAT/month; €75 excl. VAT/month billed annually [7] | AI Visibility Toolkit: $99/month per domain, billed annually according to the pricing page; Semrush One Starter: $199/month, $165.17/month billed annually [1] [2] [3] |
| Included prompts and measurement frequency | 50 to 350 prompts depending on the plan; daily collection [7] | 25 prompts tracked daily with the toolkit; 50 or 100 with Semrush One [1] [2] [3] |
| Included AI engines | 3 to 6 engines depending on the plan, from ChatGPT, Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, and Google AI Mode; up to 9 on Custom, with Claude, Mistral, and Grok [7] | ChatGPT, Google AI, Gemini, and Perplexity; Enterprise AIO: 9 engines, including Microsoft Copilot, Grok, Claude, and DeepSeek [1] [4] |
| Countries and languages | One market on Standard, several from Premium; app in 8 languages | Prompt tracking in more than 220 countries and territories [2] |
| Trial or free plan | 7-day trial; free visibility test [7] | No trial for the AI Visibility Toolkit [2] |
| Users | Unlimited collaborators, on every plan | 1 user included on each Semrush One plan; extra users from $45/month [1] [3] |
| AI assistant | Pandi, the GEO assistant: 100 to 1,500 questions and 5 to 100 written pieces a month [9] | — |
| Technical page audit | Technical analysis: 24 criteria, 10 to 120 pages depending on the plan [7] [10] | Site audit for AI readiness, within a full SEO suite [1] [3] |
| API and MCP | MCP included, 500 to 5,000 requests a month depending on the plan; no public API [7] | MCP included in Semrush One; API data integration on Advanced [3] [5] |
| Data hosting | Data hosted and processed in Europe. [8] | United States [6] |
—: not published by the vendor, or not recorded, on the check date.
Prices as each vendor publishes them, in its own currency, with no conversion and no tax added. iPand’s prices are excl. VAT.
Plans side by side
| Tier | iPand | Semrush |
|---|---|---|
| Entry | Standard: €89 excl. VAT/month, 50 prompts, 3 engines of your choice from 6 [7] | AI Visibility Toolkit: $99/month per domain, 25 prompts [1] [2] |
| Mid-range | Premium: €249 excl. VAT/month, 100 prompts, 4 engines of your choice from 6 [7] | Semrush One Starter: $199/month, 50 prompts; Pro+: $299/month, 100 prompts [3] |
| Top tier | Ultimate: €499 excl. VAT/month, 350 prompts, all 6 engines; Custom on quote, up to 9 engines [7] | Semrush One Advanced on quote; Enterprise AIO on quote, 9 engines [3] [4] |
Where Semrush is stronger
- A full SEO suite in the same place: keywords, rankings, site audit. [3]
- A prompt research database to find the questions worth tracking. [1]
- Up to 9 engines on Enterprise AIO, including Microsoft Copilot, Grok, Claude, and DeepSeek. [4]
- Prompt tracking in more than 220 countries and territories. [2]
Where iPand is different
- A tool dedicated to AI answers, from daily tracking to the week’s tasks.
- Pandi, the GEO assistant, which answers your questions and writes your content: 5 pieces a month from Standard. [9]
- Unlimited collaborators on every plan, with no per-user licence.
- Data hosted and processed in Europe, and prices in euros excl. VAT. [8]
Choose Semrush if…
- your team already runs its SEO in Semrush;
- you want keywords, rankings and AI visibility in one tool;
- you look for new questions to track in a prompt database;
- you track many countries.
Choose iPand if…
- you want a GEO-focused tool, without paying for an SEO suite;
- you want an assistant that writes your content;
- your whole team needs access, with no per-user licence;
- your data must stay in Europe.
Frequently asked questions
How much does AI visibility cost at Semrush?
The AI Visibility Toolkit is shown at $99 a month per domain, for 25 prompts. Semrush One starts at $199 a month. iPand’s Standard plan costs €89 excl. VAT/month.
How many users are included?
Each Semrush One plan includes 1 user; more are charged from $45 a month. iPand includes unlimited collaborators on every plan.
Can I try the AI Visibility Toolkit?
No: the toolkit has no free trial. iPand offers a 7-day trial and a free visibility test.
Where is the data hosted?
Semrush stores its data in the United States. iPand hosts and processes its data in Europe.
Sources and method
- www.semrush.com/
pricing/ , read on October 18, 2026ai/ - www.semrush.com/
kb/ , read on October 18, 20261493-ai-visibility-toolkit - www.semrush.com/
pricing/ , read on October 18, 2026seo-ai-search/ - www.semrush.com/
pricing/ , read on October 18, 2026enterprise/ - www.semrush.com/
mcp/ , read on October 18, 2026 - www.semrush.com/
company/ , read on October 18, 2026security/ - iPand: price list published on the Pricing page, the single source of the plans on the site and in the app. ipand.io/pricing
- iPand: data hosting in the European Union, Privacy Policy, section 7. ipand.io/privacy
- iPand: Pandi, the GEO assistant, and its quotas by plan, on the feature page. ipand.io/features/geo-assistant
- iPand: technical analysis and its criteria, on the feature page. ipand.io/features/technical-analysis
The pages above were read on the day shown. Each value in the table points to the page that carries it; when two pages from the same vendor contradict each other, both are cited.
Prices are the ones the vendor shows, in its own currency; they are never converted. A value missing from its pages stays out of the table. iPand’s figures come from its price list.
Comparison written by the publisher of iPand. Spotted an error? Write to contact@ipand.io and we will correct it.
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