Local GEO: how to get recommended by ChatGPT in your town
Business profile, reviews, directories: the three sources that assistants cross-check before citing a business.
The iPand blog
Analysis, measurements and real cases on visibility in AI answers.
Local GEO
Google AI Overviews: what changes for shops
A written answer at the top of the page, a few names cited, and traffic that moves elsewhere. What to watch.
Business profile: the fields AI engines read
Opening hours, services, payment methods, accessibility: the attributes that come up in answers.
Brands
Customer reviews and AI: why consistency matters
A steady flow of recent reviews carries more weight than a perfect rating that has not moved in two years.
How to get your business recommended by ChatGPT
A five-step method: check where you stand, find the sources ChatGPT reads, fix your site, work on reviews and comparisons, then keep tracking.
GEO for agencies: tracking your clients’ AI visibility
Choosing a client’s prompts, organising the tracking, reporting every month: a method for agencies.
Technical
robots.txt and AI crawlers: the setting to check
Blocking AI assistants’ crawlers means disappearing from their answers. The check takes two minutes.
Studies
Measuring your AI visibility: 6 useful metrics
Visibility, position, share of voice, share of citations, sentiment, technical score: what each one is for.
The best AI visibility tracking tools, compared
Six tools compared on the engines they track, the number of prompts, public prices and countries, with the source and date of every figure.
How much does a GEO tracking tool cost?
The public prices of the main tools, what makes them vary, and how to choose for the size of your business.
