How we measure your visibility

What we collect, how each indicator is calculated, what our measurements don’t tell you, and what we do with your data.

Method version 1.4 · Oct 10, 2026

What you see in your results

Your questions, exactly as you wrote them

Each tracked question is used word for word, with no rewording on our side.

Every answer carries its market

You see the answers exactly as they were given, with their date and the market concerned: what your customers see, not what a user somewhere else would see.

A dated history, kept on record

Every answer is kept with its date: the full answer, the entities detected, the cited sources and the searches the engine ran.

What we calculate

Indicator	Question it answers	Formula	Denominator
Visibility	Am I cited, and how often?	answers with a “My brand” entity ÷ answers collected	Answers collected over the period and engines shown (e.g. 214 answers). “My brand”: your brand and what you attach to it — products, people, events. A “cited” entity is an entity mentioned in the answer.
Share of voice	How much weight do I carry against the other players cited?	your mentions ÷ mentions of the same type	Mentions of every entity of the same type detected on your tracked prompts — brands on one side, products on the other — one per answer.
Position	Where does my name appear in the answer?	average of mention ranks	Only the answers where your brand is mentioned.
Citation share	Which sources do AI engines rely on?	domain citations ÷ total citations	Citations of every domain over the period (e.g. 212 citations).
Sentiment	What tone is used about me?	average tone of the passages	Passages about your brand, not whole answers.
Optimization score	Can AI engines read my page?	average of the criteria, weighted by importance	Criteria that apply to the analyzed page, out of the 24 in the framework. Importance high 3, medium 2, low 1; criterion good 1, average 0.5, poor 0.

Limits you should know

Our indicators are a guide

They describe a sample of questions, not every conversation your customers have. They are for comparing periods, and competitors, with each other.

Engines change without notice

Interfaces, models and sources change. Any change of method on our side is dated in the history below.

Your data

Hosting

Data hosted and processed in Europe.

Retention period

Collected answers and indicators are kept for as long as you subscribe, then for 12 months after your subscription ends.

GDPR

Your prompts and results serve only your own tracking and are never used to train models. Access, export and deletion on request.

Method change history

Date	Version	Change
Oct 10, 2026	1.4	Definitions clarified: visibility counts “My brand” entities, share of voice compares entities of the same type, optimization score weighted by criterion importance.
Sep 16, 2026	1.3	Google AI Mode added to the tracked engines, with separate Overviews / Mode indicators.
Jul 2, 2026	1.2	Average position calculated only on the answers where the brand is mentioned.
Apr 14, 2026	1.1	Sentiment calculated on the passages about the brand, not on the whole answer.
Feb 3, 2026	1.0	First public version of the measurement method.