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Brands and e-commerce

Manage your brand’s image in AI answers

Share of voice against your competitors, perception, influential sources and cited products: the indicators to decide where to invest.

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app.ipand.io/marche · fictional example
Excerpt from the Market screen · fictional example

One AI answer, two or three brands

On a shopping question, the assistant cites a few brands and a few products, then backs its choice with product tests, reviews and articles. Brands missing from those sources drop out of the recommendation.

Example questions

Choose a question to see the recorded answer.

Which running shoe brand for a beginner? Best cordless vacuum cleaner 2026? Which invoicing software for a small business?

ChatGPT Completed Sep 16, 2026 at 00:12 · United States · fictional example

Which running shoe brand for a beginner?

Cited

Answer

For beginners, the cushioned models from your brand and Trailmark Runners come up most often, with a mention for Fleetfoot Kinetic. Product tests focus on the drop and the weight.

Your brand Competitors Other entities

Entities mentioned

  • 1 Your brand My brand
  • 2 Trailmark Runners Competitor
  • 3 Fleetfoot Kinetic Competitor
  • 4 Drop Other

Sources

  • running magazine Cited
  • your-site.example Cited
  • runners’ forum Third-party

Google AI Overviews Completed Sep 16, 2026 at 00:12 · United States · fictional example

Best cordless vacuum cleaner 2026?

Not cited

Answer

The 2026 comparisons put Brightsweep first for battery life, ahead of Tidewhirl. The deciding factor remains real battery life in turbo mode.

Your brand Competitors Other entities

Entities mentioned

  • 1 Brightsweep Competitor
  • 2 Tidewhirl Competitor
  • 3 Real battery life Other
  • — Your brand Not cited

Sources

  • press comparison Cited
  • retailer website Cited

Perplexity Completed Sep 16, 2026 at 00:12 · United States · fictional example

Which invoicing software for a small business?

Not cited

Answer

For a small business, answers cite Tallyhop and Paperbird, highlighting e-invoicing compliance.

Your brand Competitors Other entities

Entities mentioned

  • 1 Tallyhop Competitor
  • 2 Paperbird Competitor
  • 3 E-invoicing Other
  • — Your brand Not cited

Sources

  • accounting blog Cited
  • software directory Cited

What iPand tracks for you

Your share of voice, by engine and by market

Your brand’s weight in answers, engine by engine and country by country.

Your products against your competitors’

The Products tab of the Market module, and the types of entity detected: brand, product, media, event.

The media and communities that shape your image

The cited sources and the perception that follows, with excerpts to back it up.

Product pages that AI engines can read

The technical analysis applied to your product pages, up to 50 pages.

Typical action plan

  1. 1 Confirm your competitors and products so every screen lines up.
  2. 2 Identify the media and communities most cited in your category.
  3. 3 Fix your product pages: structured data, price, availability, reviews.
  4. 4 Feed the sources of influence: product tests, comparisons, spec sheets.
  5. 5 Measure the effect on your share of voice, engine by engine.
Pandi, your GEO assistant

Share of voice moves slowly: track it by engine, and put your investment into the sources that matter.

Several brands to track? Each brand is one subscription, and you can combine several in the same account.

Recommended plan

Premium Recommended

100 tracked prompts, 4 engines of your choice out of 6, 50 pages analyzed, Pandi, the GEO assistant: 400 questions and 25 written drafts a month.

€212 excl. VAT/month billed annually

€249 excl. VAT/month billed monthly

  • 1 brand tracked
  • 100 prompts
  • 12,000 answers analyzed per month
  • 4 engines of your choice out of 6
  • 25 competitors tracked
  • 50 pages analyzed
  • Pandi: 400 questions and 25 drafts a month
  • 2,000 MCP requests a month
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Good to know

  • Multi-market tracking: one theme can be rolled out country by country.
  • Collaborators with access per brand, with administrator and contributor roles.
  • CSV exports on every table; connection to your AI assistants (MCP) at mcp.ipand.io: ChatGPT, Claude and any MCP client, read-only.

Prices exclude VAT, per tracked brand or business.

Frequently asked questions

Can I track several markets?

Yes. Each prompt is linked to a market, and the prompt studio adapts your themes country by country. You then read the indicators market by market.

How do I manage my team’s access?

You invite collaborators by email, with access limited to the brands you choose, as an administrator or a contributor.

Can I use the data elsewhere?

Every table exports to CSV. Your AI assistants — ChatGPT, Claude or any MCP client — can also read your iPand data, read-only, through the MCP server at mcp.ipand.io: you authorize it once from your account and revoke access whenever you like.

Are products tracked separately from the brand?

Yes. Detected entities tell brand and product apart: you see which product is cited, and which one is missing.

Other solutions

Local businesses Restaurants, tradespeople, practices, shops, estate agents: your customers now ask AI where to go. iPand tells you whether you are cited, who is cited instead of you, and what to do. Agencies and consultants All your brands in one account, access per client, exports ready to share, and recommendations to turn into projects.

Measure your brand’s share of voice

First results in minutes, with no commitment.

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