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The best AI visibility tracking tools, compared

Six tools compared on the engines they track, the number of prompts, public prices and countries, with the source and date of every figure.

Christophe Tran, founder of iPand Christophe Tran Founder of iPand · 8 min

Which tool should you pick? The short answer

There is no single best tool: the right one depends on what you want to track, your budget and your markets. To track your own questions every day, look at iPand, Peec AI or Otterly.AI; for a market view across a very large set of questions, Ahrefs Brand Radar; if your team already lives in Semrush, its dedicated toolkit; for a large enterprise, Profound.

This comparison is published by iPand, one of the six tools, so we are not neutral. To keep it honest, every figure links to the vendor page that publishes it, with the date it was checked, and every tool gets its own section, limits included. Detailed one-to-one comparisons are on our comparison pages.

How this comparison was put together

We picked five measurable criteria, read from the vendors’ public pages: engines tracked, number of prompts, public entry price, countries and free trial. On top of that come four features: analysis of cited sources, perception, technical audit and recommendations.

Prices and quotas were checked on October 18, 2026 for Peec AI, Otterly.AI, Profound and Semrush, and on October 19, 2026 for Ahrefs Brand Radar; iPand’s come from its pricing page[1]. Prices are shown in each vendor’s currency, never converted: US dollars for the other five, euros excluding VAT for iPand. A “not found” cell means the vendor page says nothing clear on that point, not that the feature does not exist.

All of these tools measure answers that change from one run to the next: SparkToro showed that the same question asked several times almost never returns the same list of brands twice[2]. A good tool therefore repeats questions and reasons in trends. Plans change often, so always check the vendor’s page before deciding. Our glossary explains terms such as prompt and share of voice.

The same question almost never returns the same list twice: a good tool repeats and reads trends.

The comparison table

The table compares each tool’s entry plan, the one a small team usually starts with. Higher tiers are covered in each tool’s section.

ToolEngines (entry plan)Prompts (entry plan)Public entry priceCountriesFree trial
iPand3 of your choice out of 6[1]50[1]€89 excl. VAT/month[1]One market on Standard, several from Premium[1]7[1] days
Peec AI3[3] of your choice50[4][3]$95[4][3] a month1 per project on Starter, 3[3] on ProFree trial, length not published[3]
Otterly.AIChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot[5]15[5]$29[5] a monthUnlimited per the monthly pricing tab[5]7 days, no credit card[6]
ProfoundTrial: ChatGPT, Gemini, and Google AI Overviews[7]100 on Agency Growth[7]Not published for brands; Agency Growth: $99[7] a monthEnterprise: more than 150[8] regions7 days, 50[7] prompts
SemrushChatGPT, Google AI, Gemini, and Perplexity[9]25[9][10]$99[9][10] a month per domainMore than 220[10] countries and territoriesNo trial for the toolkit[10]
Ahrefs Brand RadarAI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot[11]Index of 492[11] million prompts$199[12][13] a month per platformNot foundNo free trial[13]

Prices in each vendor’s currency, never converted; every value links to its source.

For features, the table below shows what the vendors’ pages announce. “Yes” links to the page that says so; “not found” means the page we read does not mention it.

Features, tool by tool

Beyond tracking answers, the tools differ in what they help you understand and fix: the sources AI engines cite, how they talk about you, how readable your pages are, and what to do next.

ToolCited sourcesPerceptionTechnical auditRecommendations
iPandYesYesYes, 24[14] criteriaYes
Peec AIYes[15]Yes[15]Yes[3]Yes[15]
Otterly.AIYes[16]Yes[16]Yes[16]Yes[16]
ProfoundYes[17]Yes[17]Crawler tracking[7]Content agents[7]
SemrushNot foundYes[18]Yes[9]Yes[18]
Ahrefs Brand RadarYes[19]Not foundBot Analytics, in beta[11]Not found

Features announced on vendor pages; “not found”: the page we read does not mention it.

iPand

iPand tracks the questions you choose every day, on the engines you choose, and adds a technical analysis of your pages and an assistant that drafts your content. It is built for businesses, local stores and agencies that want to follow their own questions rather than a market index.

The Standard plan costs €89 excl. VAT/month, with 50 prompts and 3 engines chosen from ChatGPT, Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, and Google AI Mode; Ultimate goes up to 350 prompts and 6 engines, and Custom to 9 engines. Team members are unlimited and the trial lasts 7 days[1]. Data is hosted in Europe[20].

Its limits: one market on the Standard plan, and no public API, with programmatic access going through MCP. One subscription tracks one brand, so an agency opens one subscription per client.

Peec AI

Peec AI tracks your prompts every day across several assistants, with source analysis and recommendations. In approach, it is the tool closest to iPand.

The Starter plan costs $95 a month, or $80 a month billed annually, for 50 prompts; Pro goes up to 150 prompts for $245, and Advanced to 350 prompts for $495[4]. Each plan includes 3 models chosen from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, and Naver AI; Perplexity is among the add-on models, and Enterprise goes up to 13 models. Users are unlimited[3].

Its limits: 1[3] country per project on Starter, and extra models cost more. Our iPand vs Peec AI comparison covers both plans in detail.

Otterly.AI

Otterly.AI has the cheapest entry plan in this comparison, with daily tracking, citation analysis and a content audit. It suits small teams that want to start with a few prompts.

The Lite plan costs $29 a month, or $25 billed annually, for 15 prompts; Standard goes up to 100 prompts for $189, and Premium to 400 prompts for $489. Included engines are ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot; Google AI Mode and Gemini[5] are add-ons. The trial lasts 7[6] days, with no credit card.

Its limits: few prompts on Lite, and paid add-ons for AI Mode, Gemini and Claude. Our iPand vs Otterly.AI comparison covers the plans in detail.

Profound

Profound targets large enterprises, with tracking across many engines, regions and languages, plus content agents. Its brand pricing is not published.

For brands, pricing is quoted on request; the Enterprise plan goes up to 9 engines, including Claude, DeepSeek, and Microsoft Copilot, and covers more than 30[8] languages. For agencies, the Agency Growth plan costs $99 a month, with 5 seats and 100 prompts. The trial covers 50 prompts for 7 days, on ChatGPT, Gemini, and Google AI Overviews[7].

Its limits: no public price for brands, and an offer designed first for large accounts. Our iPand vs Profound comparison covers both approaches.

Semrush (AI Visibility Toolkit)

Semrush’s AI visibility toolkit sits on top of the same vendor’s SEO suite: it is the natural choice if your team already works in Semrush. It tracks prompts daily and audits your site for AI crawlers.

The toolkit costs $99 a month per domain, for 25 prompts tracked daily, on ChatGPT, Google AI, Gemini, and Perplexity[9]. With Semrush One, tracking rises to 50 prompts on Starter, at $199 a month, and to 100 on Pro+, at $299[21]. Prompt tracking covers more than 220[10] countries and territories.

Its limits: few prompts in the toolkit alone, and no free trial for it. Our iPand vs Semrush comparison covers the plans in detail.

Ahrefs Brand Radar

Ahrefs Brand Radar measures a brand’s visibility across a very large index of prompts rather than just your own questions. It is a market-view tool for teams that already use Ahrefs.

Brand Radar costs $199 a month per AI platform, or $699 for all of them; it comes on top of an Ahrefs subscription, which starts at $129[13] a month. Its index holds 492 million prompts, across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot[11]; assistants are refreshed monthly and AI Overviews every few days[12]. Custom prompts are an add-on.

Its limits: a monthly refresh for assistants, and no free trial. Our iPand vs Ahrefs Brand Radar comparison covers both approaches.

How to choose for your situation

Start from your need, not from the feature list: which questions you want to track, on which engines, in which countries, and who will read the results. Only then compare prices.

  • A local business or small company that wants to know whether it gets cited: an entry plan with daily tracking of your own questions, and a trial to check.
  • A brand active in several countries: look at the number of markets or countries per plan, and the languages covered.
  • An SEO team that already has a suite: the toolkit in your current suite avoids one more tool, at the cost of tighter quotas.
  • An agency: check the price per client, the number of seats and whether you can invite the client.

Before choosing, measure where you stand: the free test asks ChatGPT, Gemini, and Perplexity a few of your customers’ questions. Our article on what GEO tracking tools cost explains what drives prices, and our pricing page sets out iPand’s plans.

app.ipand.io/tableau-de-bord · fictional example
Excerpt from the Dashboard screen · fictional example
In the app, “Google AI Overviews” shows as “AI Overviews” when space is short.

Key takeaways

  • No tool is best for everyone: the right one depends on your questions, engines, countries and budget.
  • Entry prices vary widely from one tool to another, and a free trial is not a given.
  • Tracking your own questions daily and watching a large market index are two different approaches.
  • Always check the vendor’s page before choosing: plans change often.

Visibility % across dozens to hundreds of prompts run multiple times is a reasonable metric.

— Rand Fishkin, SparkToro

Frequently asked questions

Is there a free AI visibility tracking tool?

Not for full tracking, but several trials are free: 7 days with Otterly.AI, 7 days with Profound, 7 days with iPand, and a trial of unpublished length with Peec AI. iPand also offers a free visibility test.

Which engines should I track?

The ones your customers use: most often ChatGPT and Google AI Overviews, then Perplexity, Gemini or Copilot depending on your audience. Check that they are included in the plan rather than sold as add-ons.

Is an SEO tool enough?

SEO suites now offer AI visibility toolkits, which are useful if you already have one. Their prompt quotas are often tighter than those of specialist tools.

Do prices include tax?

Prices are shown as each vendor publishes them, in their own currency. iPand’s are in euros excluding VAT; check the tax wording on each vendor’s page.

Sources

  1. iPand: price list published on the Pricing page, the single source of the plans on the site and in the app. — ipand.io/pricing
  2. SparkToro — AIs are highly inconsistent when recommending brands — sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/ , accessed October 23, 2026, page dated January 28, 2026
  3. Peec AI — peec.ai/pricing , accessed October 18, 2026
  4. Peec AI — peec.ai/ai-instructions , accessed October 18, 2026, page dated July 10, 2026
  5. Otterly.AI — otterly.ai/pricing , accessed October 18, 2026
  6. Otterly.AI — help.otterly.ai/free-trial?hsLang=en , accessed October 18, 2026, page dated August 4, 2026
  7. Profound — www.tryprofound.com/pricing , accessed October 18, 2026
  8. Profound — www.tryprofound.com/features/answer-engine-insights , accessed October 18, 2026
  9. Semrush — www.semrush.com/pricing/ai/ , accessed October 18, 2026
  10. Semrush — www.semrush.com/kb/1493-ai-visibility-toolkit , accessed October 18, 2026
  11. Ahrefs Brand Radar — ahrefs.com/brand-radar , accessed October 19, 2026
  12. Ahrefs Brand Radar — help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it , accessed October 19, 2026, page dated September 3, 2026
  13. Ahrefs Brand Radar — ahrefs.com/pricing , accessed October 19, 2026
  14. iPand: technical analysis and its criteria, on the feature page. — ipand.io/features/technical-analysis
  15. Peec AI — homepage (features) — peec.ai/ , accessed October 23, 2026
  16. Otterly.AI — homepage (features) — otterly.ai/ , accessed October 23, 2026
  17. Profound — Answer Engine Insights — www.tryprofound.com/features/answer-engine-insights , accessed October 23, 2026
  18. Semrush — AI Visibility Toolkit (knowledge base) — www.semrush.com/kb/1493-ai-visibility-toolkit , accessed October 23, 2026
  19. Ahrefs — What is Brand Radar — help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it , accessed October 23, 2026
  20. iPand: data hosting in the European Union, Privacy Policy, section 7. — ipand.io/privacy
  21. Semrush — www.semrush.com/pricing/seo-ai-search/ , accessed October 18, 2026

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