Say what you offer, where, and answer your customers’ questions
Description
This criterion checks that the page says what you do, where, and answers the questions tracked in Prompts. A language model assesses, on the page text, whether your main offer is described in the first paragraphs. For a local business, which serves its customers on site, iPand also checks that the page mentions the city of one of your tracked markets; this check does not apply to a national or online brand.
For questions, iPand selects up to 5 tracked prompts that share words with the title and H1: the page must answer at least half of them. If no prompt relates to the page, this check does not apply.
Why it matters for AI engines
To answer “where can I get my bike repaired near me?”, an AI assistant looks for pages that clearly say what, where and on what terms. Google says AI Overviews and AI Mode may run several related searches to build an answer: a page that covers these questions precisely can match several of them.
- An offer described from the start saves the AI from guessing what you sell.
- A city written on the page links it to local questions, such as “near me” or “in Portland”.
- A page that gives the exact information asked for (a price, a place, a product, a condition) provides an answer, not just a related topic.
How to fix it
- 1 Describe your offer in the first paragraph Say in one or two sentences what you sell or do, for whom, and what sets you apart, in concrete words. On a page dedicated to part of your offer (a department, a range, a service), that part is what must be described from the start.
- 2 Local business: mention your city and neighborhood If you serve your customers on site, write the name of your tracked market’s city in the page text, for example “Bike repair workshop in the Fremont neighborhood of Seattle”. Put your full address in an <address> tag and also declare it in LocalBusiness structured data: iPand looks for the city there too.
- 3 Answer the questions you track Open Prompts and find the questions related to the page’s topic. Add a question-and-answer section that uses your customers’ own words, and give in each answer the exact information asked for: a price, a lead time, a place, a condition.
- 4 Name the topic in the title and H1 iPand picks the questions to check from the words of the title and H1. A vague title such as “Home” or “Welcome” links no question to the page: name your business in it, and your city if you are a local business, for example “Electric bike shop in Madison”.
Key takeaway
A relevant page says straight away what you offer and where, then answers your customers’ questions precisely. iPand checks this against your brand profile, your markets and the prompts you track.
